1 December, 2003 08:12

Best Sex: It's simple. Use a condom

"Best Sex: It's simple. Use a condom" series speak the language of the most at risk population. This poster campaign was created with its audience in mind as it is emotional, interesting, funny and strikingly explicit. The series of posters and coasters "Best Sex: It's simple. Use a condom" gained international recognition. The works provoked a huge response among Ukraine’s young people and strengthened their position by appearing in Lürzer's ARCHIVE, a collection of the best ideas from all over the world.

Author: Inna Gertsberg, Andrey Balbek | Saatchi&Saatchi Ukraine

This campaign created by the Saatchi&Saatchi Ukraine for Elena Pinchuk ANTIAIDS Foundation.

Creative team:

Inna Gertsberg, Creative Director;
Andrey Balbek, Art Director.

Project description:

Media: А3 posters and coasters for cafes, discos and night clubs.
Target audience: clubbing youth aging from 14 to 23.
Geography: Kiev, Dnepropetrovsk, Donetsk, Luhansk, Odessa, Simseropol, Kherson, Zhytomyr, Rovno, Lvov, Uzhgorod, Chernovtsy, Khmelnitskiy.

For detailed information, please, contact Pavel Piminov, Communications Director, Elena Pinchuk ANTIAIDS Foundation: +380 44 490 4805, [email protected].

Photogallery

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