Miss World contest

The President of the Miss World Organization, Julia Morley, coined the phrase 'Beauty With A Purpose' more than 25 years ago and since then more than $400 million USD have been raised in its name in support of children's charities across the globe, bringing help and hope to hundreds of thousands in need. Among the many recipients of this outstanding fund-generating activity has been the Nelson Mandela Trust, Canada’s Cops For Cancer, Variety Clubs International, Operation Hunger, and the SOS Children’s Villages which cares for orphaned and abandoned children in 132 countries.