Thickness of a condom is a line between you and AIDS

Copies:

• "This campaign created by the Saatchi&Saatchi Ukraine for Elena Pinchuk ANTIAIDS Foundation."
• "Putting on a condom is easier than reading this line."

Creative team:

Inna Gertsberg, Creative Director;
Mykola Maliy, Art Director.

Project description:

• Media: А2 posters to distribute through public organizations network.
• Target audience: youth aging from 14 to 23.
• Geography: Kiev, Dnepropetrovsk, Donetsk, Luhansk, Odessa, Simseropol, Kherson, Zhytomyr, Rovno, Lvov, Uzhgorod, Chernovtsy, Khmelnitskiy.

For detailed information, please, contact Pavel Piminov, Communications Director, Elena Pinchuk ANTIAIDS Foundation: +380 44 490 4805, [email protected].